Paul CharpentierDigital marketing FREN Contact me

Portfolio · 10 projects

What
I’ve run.

Sorted by type of ground. Each page details the context, my exact role, the actions taken and the results — when they exist and can be verified.

All projects

10 projects shown

Trade shows & events

National TV show · season 6

“Qui veut être mon associé ?”

One single evening to convert a national audience peak. A capture setup synced with the broadcast, set design, and a pitch prepared in advance.

28,000pop-up views
+3,200contacts captured
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CRM & press relations

CRM · Klaviyo

Building the email lifecycle

Automated flows, a cleaned-up database, journeys rolled out in several languages and roadmaps for every key moment. A channel rebuilt end to end.

≈ €40,000in revenue attributed to email over 4 months
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CRM & press relations

Press relations

Press and media programme

Briefing the agency at every product milestone, owning the tone of press releases, tracking media opportunities. The coverage obtained over the period, in coordination with the agency.

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Trade shows & events

B2B and consumer events

Four trade shows

Paris Book Festival, Foire de Paris, Made in France, Imagine Summit. Selection, logistics, timeline and progress tracking.

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Street & field marketing

Field operations · Rennes

Street marketing in Rennes

Poster campaign, 500 stickers, operations on university campuses and on the Rennes deckchairs.

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Street & field marketing

Acquisition · media partnership

Géo Magazine contest

Contest partnership with Géo Magazine: 100,000 visits and 14,000 participants.

100,000visits
14,000participants
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Street & field marketing

Content · Paris Book Festival 2025

Vox pops at the Paris Book Festival

Vox pops filmed at the 2025 Paris Book Festival, with several public figures.

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Vibe coding

End-of-year project · ESG master’s degree

X-plorer

An intimate health and digital wellbeing app designed as an end-of-year project: market research, product, business plan, budget, communication plan, Notion governance and a working prototype.

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Vibe coding

Internal tool · campaign analytics

Campaign dashboard

Imports Klaviyo, GA4, Meta Ads and Shopify data, analysed through the Anthropic API, delivered as metrics, charts and prioritised recommendations.

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Vibe coding

Market watch · chatbot

Tendance LK marché

Chatbot interface, multi-source collection, analysis through the Claude API and PDF export of the report.

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