Press and media programme

Context

A need for media visibility around product milestones and the TV broadcast. Press work is carried out with the agency Les Petits Papiers.

My exact role

• Link between the company and the agency Les Petits Papiers.
• Responsible for the tone of press releases and their proofreading.

Actions taken

• Briefing the agency at every product milestone or event.
• Support in producing press releases.
• Took part in a press event.
• Tracking collaboration opportunities with media outlets and journalists.

What I don’t publish

Coverage obtained over the period, in coordination with the agency Les Petits Papiers. My role covers coordination, tone and feeding the programme — not media placement.

Coverage obtained over the period

In coordination with the agency Les Petits Papiers.