Building the email lifecycle
From a channel to structure to a channel that pays
Context
An email channel to structure, an existing database to clean up, a multilingual company: journeys have to exist in several languages without duplicating the logic.
My exact role
- Full ownership of the email marketing and acquisition strategy on Klaviyo.
Actions taken
- Design of automated flows: welcome, abandoned cart, post-purchase, winback.
- Rollout of the journeys in several languages.
- Upkeep and quality assurance of the database.
- Send scheduling and email roadmaps for each of the company’s key moments.
- Detailed reporting for every action.
Results
≈ €40,000in revenue attributed to email over 4 months
Figure based on Klaviyo attribution, over a four-month window. List size, net growth, open, click and unsubscribe rates are not published here: they are not part of the material I have.